Brand by Melanie Yvette

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Beautifully Brown was founded to illuminate the diverse and vibrant conversations that Black women and women of color have behind closed doors about beauty, identity, and empowerment.

 Luxury greeting cards for women. M.Y. Sentiments offers modern cards perfect for every occasion in a woman's life. The brand was created by Melanie Yvette in 2024, and is soon expanding into stationery for women.

As the community manager for Dark & Lovely, I revamped the brand's voice across Instagram, Twitter, Facebook, and Snapchat, driving 20K+ follower growth on Facebook and Instagram. I developed and hosted live series like Mane Monday and D&L Spotlight while leading event coverage for launches and major moments like CurlFest and ESSENCE Festival.

As the social media lead, I grew audiences by 25% in 2018 through strategic content planning across Instagram, Facebook, and Pinterest. I led influencer campaigns, managed budgets, and oversaw a small team, ensuring alignment across marketing, PR, and business goals.

As the social lead for Urban Skin RX, I modernized the brand's Instagram presence to align with facial extractions and ASMR trends. By streamlining the creative briefing process, I developed a strategy for daily in-house skincare videos. This resulted in a 1000% increase in video views and boosted engagement, successfully updating the brand’s visual identity.

As the social lead, I facilitated monthly content brainstorms, tracked competitors weekly, and integrated best practices into our strategy. I streamlined social media and community management efforts for product launches and digital campaigns while keeping retail partners informed through presentations, calendars, and reports.

As the social media lead for the Hulu show Reasonable Doubt, I crafted all social media copy for Twitter, Instagram, and Facebook to support its pre-season launch. I developed community management templates for PR and cast engagement and managed scheduling and publishing through Creator Studio.

As the social consultant for EBONY, I designed and managed campaigns across Instagram, Twitter, and YouTube, including launching the #EBONYRundown on Instagram. I created content calendars, coordinated influencer and cover star campaigns, and wrote beauty and lifestyle features for Millennial and Gen Z audiences. I also supervised a social media producer to ensure real-time and future content creation.